Administration and Marketing Principles

The thematic sections of the course are the following:

1) Introduction to management and marketing

2) Purposes and importance of management and marketing of agricultural products. Characteristics of the production of agricultural products

3) Marketing functions of agricultural products such as standardization, identification, packaging, and labeling

4) Processing, storage, transportation, sales promotion, advertising of agricultural products

5) Demand and supply of agricultural products

6) Logistics, transport, storage, information and market research

7) Cost and efficiency of marketing agricultural products

8) Taking marketing risks – Financing of agricultural products

9) Research in the marketing of agricultural products

10) Marketing efficiency and marketing strategy

11) Consumer behavior and consumerism.

12) Cooperative marketing of agricultural products

13) Electronic marketing and international marketing of agricultural products